A marketing firm has released a job advertisement that stipulates applicants must be dyslexic as it wants employees who think differently.
The ad – which features a photograph of the Apple co-founder Steve Jobs, who was dyslexic – says: “We require people with a unique mind, so only dyslexics (like Steve) should apply.”
It was released by the Garage, which aims to provide “innovative thinking” for businesses. The new marketing consultancy was founded by Chris Arnold, a former creative director at the advertising agency Saatchi & Saatchi who describes himself as a “dyslexic entrepreneur”.
Arnold said he does not care if the ad is seen as a discriminatory against non-dyslexics. “If you wanted to assemble the world’s best choir you’d want great singers, not tone-deaf ones. We are simply looking for the best innovative thinkers and they are usually dyslexics,” he said.
